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PROMOTION 1200 and 2000 Help Give Bellevue Square Mall, Seattle, WA, a Christmas Makeover

 

CREATING A HOLIDAY SHOPPING TRADITION

The holiday launch of The Bellevue Collection took advantage of the shopping season to draw shoppers from farther away - shoppers looking for great holiday shopping as well as a variety of other holiday activities. Snowflake Lane was developed to introduce The Bellevue Collection which consisted of over 60 live "toy" drummers, musical performances, lighting displays, even daily arrivals by Saint Nick.

The event spanned 25 days and drew more than 200,000 visitors. While annual events typically take years to become established traditions, the excitement and visual impact of the marketing program quickly placed this event at the top of everybody's holiday 'must-sees.' An extensive advertising campaign targeted local as well as regional markets, building excitement and anticipation for the new holiday event. Once at The Bellevue Collection, visitors were guided by an extensive environmental graphics and signage program that helped define the extent of the event, as well as The Bellevue Collection itself.

WHAT: SNOWFLAKE LANE

WHERE: Bellevue Square Mall, Seattle, WA

WHEN: Holiday Season since 2005

CONCEPT, DESIGN AND PRODUCTION: DISPLAYMAKER PRODUCTIONS

EQUIPMENT LIST:

20 PROMOTION 1200 http://articulight.com/gp/promotion/index.html and PROMOTION 2000 http://articulight.com/gp/Promotion2000_files/index.html high power projectors, projecting and rotating a variety of snowflakes across the facades, synchronized.

3 antique sleighs from Vermont

16 giant chandeliers,

50 drummers,

56 drums filled with 800 pounds of sand each,

60 hand-carved life-sized toy soldiers,

350 LED light fixtures,

30 snow machines,

30 bubble machines,

1 35-foot Christmas tree with 10,000 lights and 210 ornaments,

140 smaller trees,

3,000 feet of garland,

10 miles of cables,

and oodles of other props and toys and fluff to fill the 1,000-square-foot Santa's workshop -- the mall's centerpiece.

 VIDEOS:

http://www.youtube.com/watch?v=ZC8RE8PRbKk&feature=related

http://www.youtube.com/watch?v=XyWHTbV86xc&feature=related

http://www.youtube.com/watch?v=0up7HPR7RMA&NR=1



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